Target audience: Nonprofits, cause organizations, public speakers, educators, NGOs, general public. Idon’t know what it is with us PR folk, but we like to use words, phrases, analogies that evoke destruction when we put our rah-rah hats on. “Sizzlin’!” “Crush it!” “Kill it!” We’re a bloodthirsty lot and happy to be so. Today, I wanted […]