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I had a riveting lunch this week with Jack Herrick (above), a serial entrepreneur who sold eHow (How to Do Just About Everything!) three years ago and, shortly before that, founded wikiHow (Building the World’s How-to Manual), where he’s now CEO of that social-good company. Today’s top wikiHow article: How to Moonwalk Like Michael Jackson. […]
social causes
All for Good: A Craigslist for service
On Friday I was one of 66 folks who participated in a conference call around the launch of All for Good. It was fascinating to watch the disparate elements that came together through a single powerful idea: President Obama’s call for Americans to volunteer — for us to give back to our communities — through […]
20 tips for mobile advocacy
Mobile social marketing works in increasing awareness and moving people to actions. It is also becoming an effective way to engage users and constituents. Throughout our experience with mobile campaigns, we’ve run into the some great campaigns and some failures as well. In our ongoing series of articles and case studies on using mobiles for […]
How to get the most out of cause marketing
Scott Henderson (photo by Ms. Jen) I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if […]
Change.org adds Jobs for Change
Change.org’s Jobs for Change is a career service and jobs marketplace that aims to help people find and develop a career they love in social change — which for them means nonprofit, government, and social enterprise jobs. To do this, they’ve hired a team of career advisors who will each be writing a daily blog […]
