According to a study by Blackbaud, NTEN and Common Knowledge, over 92 percent of nonprofit organizations have a presence on at least one social networking site, but most raise very little money through their social activity.
In fact, 87 percent have raised under $1,000 on Facebook since they began using the platform.
A big part of what holds nonprofit organizations back is the fact that they can’t risk full-fledged social media adoption because they’re short staffed and must focus on creating revenue and running programs — helping real people in the real world.