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Instagram, the mobile photography app (and company) purchased by Facebook, has been getting a lot of attention lately. From critics saying it is killing photography to hype and hoopla from marketing pundits saying it is a must-have as part of your “visual marketing tool box.”
social media metrics
Measure social media traffic with Google Analytics
Set up segments to determine who’s sending visitors your way You know that your nonprofit or social enterprise can use Google Analytics to measure traffic not just from referring websites but from social networks like Twitter, Facebook and Google Plus, right? The video above will show you how to measure traffic from supporters using social […]
Which Facebook Insights metrics matter to your nonprofit?
Now that Facebook has rolled out the new Insights to all Pages, you’re probably wondering what some of these new metrics mean.
But you’re also wondering which ones really matter.
How to use the new Facebook Insights
Two weeks ago, Facebook launched a completely new version of Facebook Page Insights along with several new metrics.
7 tips & a grid for social media measurement
Click image to enlarge. Guest post by Beth Kanter bethkanter.org Last week public relations and measurement professionals met in Lisbon, Portugal, for a summit hosted by the International Association for Measurement and Evaluation of Communications. Of interest was an workshop that was designed to begin setting the standards in social media measurement co-facilitated by KD Paine, […]
