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Target audience: Nonprofits, cause and community organizations, foundations, NGOs, businesses, brands, government agencies, conference organizers, educators. First of two parts. Also see part 2: Using Twitter & LinkedIn to promote your event. Guest post by Tamara Mendelsohn Director of Marketing, Eventbrite We often get asked, “How can I leverage social media to promote my event?” […]
social media strategy
Social media begins with goals and a strategy
I’ve been following Ash Shepherd on Twitter for some time now because he always seems to have something important to share. Following is an email interview I conducted with Ash about a service he offers called Social Media Planning and Analysis. What is social media planning and analysis? Shepherd: Social media planning and analysis is […]
Should CEOs and executive directors use social media?
The NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, “Should CEOs and Executive Directors Use Social Media?” To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a […]
Do you have a conversation strategy?
When most businesses and non-profits start using social media, they start with small talk with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network.
