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Facebook is a commonly used outlet by marketers, yet it continues to present new and/or unusual challenges for marketing professionals. Understand the common marketing obstacles and position your organization ahead of the curve.
Social media
Tips & tools for effective online fundraising
Social media can be a great asset for building relationships and driving people to donate, but the tried-and-true web donation form still is the foundation for donor activity. Learn how to get the most out of social, while keeping your fundamental elements alive.
Which is more important: Social media or email marketing?
With limited time, money and resources, you may be wondering whether email marketing or social media will provide better results for your organization. In this short video, John Haydon explains how both are important elements, serving completely different purposes and garnering different results.
Why can’t I raise any money with social media?
While social media is a great asset for connecting and sharing with your contacts, it’s not always the most effective when it comes to garnering donations for your nonprofit. Find out how you can use social media to help guide your donors down the road to giving.
12 ways measuring can empower your nonprofit
Beth Kanter and Katie Paine discuss the importance and power of measuring your nonprofit’s networks in their new book, “Measuring the Networked Nonprofit.” John Haydon gives us 12 highlights, and Beth provides us a book to giveaway to one reader.
