Search engines and free monitoring tools can help you find mentions of your brand easily, but if you want to take your social media efforts to the next level, you may want to consider using a social media monitoring vendor.
Sprout Social
Top 10 social media dashboard tools
One of the things we often hear from nonprofits and social enterprises is: How do I manage the torrent of social media conversations coming at me?
The answer used to be: Painstakingly and one conversation at a time. But a new crop of social media tools aims to tamp down the social media gusher by letting you update, monitor, manage and maintain several communication outlets at once.