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Social media for nonprofits

Strategy

7 tips for your nonprofit communications plan

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Photo by J.D. Lasica How to maximize and follow through on your communications goals Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses. If you’re like most nonprofit communicators, you have a list of specific quarterly or yearly goals. No doubt they include growing your e-mail list, acquiring new donors and increasing engagement on […]

8 ways to make social media matter

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Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. Post by Nancy Schwartz Nonprofit Marketing Problem Solver & Coach at Getting Attention.org Pressure. You feel it. I feel it. Every nonprofit communicator and fundraiser out there feels it. Social media pressure, that is. Whether the source of this anxiety (Am I keeping […]

Using POST to create a social media strategy

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The POST method is an easy-to-remember framework for creating your strategy. Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, marketers, managers, general public. There seem to be countless tools available for social media marketers. Tools for managing social media, measuring it, and even for creating content that looks amazing! Yes, technology can seem like […]

5 steps to a successful social media strategy

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Social media, as many have said time and again, is only part of your campaigning, part of your fundraising, and part of your communications. It isn’t something that lives in its own department, nor does it have staff that are separate from the rest of the organization. Just as the content distributed and conversations participated […]

Online community building: Gardening vs. landscaping

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My latest post is up on the Stanford Social Innovation Review opinion blog. You can read the post and join the conversation on SSIR or below, where I’ve republished the full post. My current job title includes the term “Community Builder” and I get asked nearly every day just what that means: How do you […]