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I‘ll be attending the third Twestival on Thursday evening in San Francisco, one of 175 cities holding fundraising events — see the TwestivalSF page. As with the original Twestival 13 months ago, which raised $250,000 for charity:water (here’s our interview with Twestival founder Amanda Rose and my photo of Amanda below right), and Twestival Local […]
Twestival
Twestival and how to prevent cause fatigue
Guest post by Amanda Rose Founder, Twestival Note from Beth Kanter: Last week, I wrote a reflection on a CNET article called “Crowded Roads Ahead for Charity 2.0,” musing about the solution. A number folks offers some insights in the comments or on Twitter, including Amanda. I invited her to share her thoughts about cause […]
How to get the most out of cause marketing
Scott Henderson (photo by Ms. Jen) I was supposed to lead a workshop at the Cause Marketing Forum on Social Media and Cause Marketing at the end of May. I was looking forward to it because Michael Hoffman at C3 was a sponsor and participating. Unfortunately, I had to cancel and asked Scott Henderson if […]
Amanda Rose’s reflections on Twestival
Amanda Rose at the London Twestival Photo by @mikebutcher The Twestival combined online twitter fundraising with a groundswell of offline self organized events in 202 cities around the world on February 12. This world-wide fundraiser, with a $1 million fundraising goal, brought together the Twitter community for an evening of fun and to raise money and […]
