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The secret: Moving up the Ladder of Engagement Whole Foods is among those sponsoring a Mother’s Day fundraising campaign on Twitter. Whole Foods is donating a $1 for each retweet of this tweet to support The National Domestic Violence Hotline. I call this type of fundraising campaign the sponsored Tweet approach, where potential donors […]
Should CEOs and executive directors use social media?
The NASSCOM India Leadership Forum has multiple tracks based on theme. I was asked to facilitate a session on the question, “Should CEOs and Executive Directors Use Social Media?” To prepare for this session, I asked colleagues in the US to share their collective wisdom so we could see the US perspective. In addition, during a […]
Marshall Kirkpatrick on the Real Time Web Report
Anew report from ReadWriteWeb, The Real-Time Web and Its Future, focuses on the changing ecosystem of the Web, one that runs in real-time: “For the following report, we interviewed 50 companies, developers and executives building or leveraging real-time Web technology. We combined that research with insights gained from more than 300 industry leaders that participated […]
20 inspiring women to follow on Twitter
I’m utterly honored this week to find myself on Forbes Woman’s list of 20 Inspiring Women to Follow. I look at the list of the other women included and am wowed by them and their passion, drive and accomplishments. If we are the sum of the people we spend the most time with and the […]
3 Twitter shortcuts: SocialOomph, Twitterfeed, CoTweet
This is part of the series the 31 Day Challenge To Optimize Your Blog With Social Media. In this short screencast, I’ll show you a few automated Twitter techniques that are probably grounds for you taking out a restraining order against me. We’ll begin with SocialOomph (formerly TweetLater), a way to auto-follow back the people […]
