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How to effectively use calls to action in nonprofit videos
Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]
How to make cause marketing video that doesn’t suck
10 tips you need to know before picking up that camera Target audience: Nonprofits, NGOs, cause organizations, social enterprises, brands, educators, video producers, Web publishers, storytellers, individuals. Guest post by Steve Stockman Writer/director/producer, Custom Productions, Inc. Videos are made out of passion you have for your cause — the people you are helping, the […]
