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Social media for nonprofits

Video

How to effectively use calls to action in nonprofit videos

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Getting your supporters to take the next step when your video ends This is part two of a three-part series on how nonprofits can create engaging multimedia stories that motivate supporters to take a desired action. Part two describes the use of call-to-action video overlays to boost ROI. Also see part one: • Creating compelling advocacy […]

Techniques to add dazzle to your advocacy video

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Matanya’s Hope tells stories of Kenyan schoolchildren through photos & video Multimedia storytelling can be an incredibly powerful tool for your organization to attract funders, motivate volunteers and demonstrate the power of your message. Our friends at Matanya’s Hope asked us to create a visual story for their nonprofit by seamlessly blending photos and video […]

Challenges to the environmental network

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Earlier this month a group of environmental experts, activists and scientists gathered in Aspen, Colorado, for the 2011 Aspen Environment Forum. Solving – and communicating – the challenges facing the planet was top of the agenda, and I was invited to sit on a panel that focused on the use of social media. There was […]

How to get supporters to retweet content

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One of the central benefits of social media is the ability to share content with just one or two mouse clicks. Your supporters are already sharing interesting content on Facebook. They’re retweeting it. They’re favoriting videos on YouTube as well. All with one mouse click. But even though sharing has gotten easier, actually getting people […]