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As a follow-up to my post on Periscope for Nonprofits: A Quick Guide & Review, I gave a video interview last week with Stephen Shattuck from Bloomerang. The interview covers how nonprofits can leverage Periscope – Twiiter’s new live streaming mobile app – to better reach and communicate with their supporters and donors. I’ve been getting […]
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Photos no longer get more reach on Facebook
You’ve no doubt heard the advice that posting photos will help you get more reach on Facebook. That advice has been tried and true for years, until now. According to a study by SocialBakers, photos now get less organic reach than videos, links, and even text updates. In fact, videos are now the king of […]
My take on the ALS #IceBucketChallenge
Video still of Bill Gates taking the ALS #IceBucketChallenge (via YouTube) 3 reasons I’ve decided to embrace this campaign — and why you should, too Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, businesses, educators, journalists, general public. As you all likely know by now, the ALS #IceBucketChallenge is taking your Facebook news feed […]
How to build awareness for your campaign
One of the keys to successful campaigns is in identifying the right messaging tools. Check out this step-by-step to understanding how you should be segmenting and targeting your audience.
Attracting young people to your nonprofit
DoSomething.org’s recent index is giving us some insight into encouraging young people to get involved with volunteerism. Find out how your organization can effectively use a variety of social platforms to incentivize youth.
